Once upon a time, not all that long ago, the only way to research more information on a specific topic was to go to a website you knew. This was a period before search engines like google and progress now permits us to enter any keyword or keyword phrase within our browser to be shown data from a seemingly endless list of options.
More and more websites begun to emerge due to the search engine revolution as people realised the potential they created. Search engine listings provided a never before seen way to obtain traffic. Once small, virtually unknown companies like Google and Yahoo grew in popularity because there seemingly limitless power increased and webmasters started to take note of their relevance and importance.
Using their surge in power, search engines like google slowly became aware of just how important these were. As a result rules were established and utilisation of the applications became more controlled.
Today that power is diminishing to your degree as the power of social media marketing steps up and in to a world once ruled only by search engines. Although search engine listings continue to have the masses running blindly behind the them, social media is emerging because the front-runner for traffic generation.
Search engines maintain an unprecedented level of popularity but social media now offers services that the major search engines not have or are ever likely too. I believe for this reason we will soon discover social networking traffic “out gunning” internet search engine traffic.
Readers Love Social Media Marketing
Users of social media sites want to read about their favourite subjects. They log into their accounts to engage and see what’s new in the worlds that interest them. Sci-fi, Television, Books, just about any subject material you can think about is represented in social media marketing (SM). When SM users see something of interest, they simply click it and visit the blog or site to read more.
More web users are browsing SM sites today than search engine sites. Access to details are simpler and a lot more engaging. Presentation is much better and thru SM sites people can engage in a range of activities all on the 1 time.
Users of SM sites are active because they are curious not as they are trying to find something specific. Because of this they have an inclination to remain on the sites for prolonged periods of time, allowing them to engage and stay exposed to information (and advertising).
Typically with internet search engine traffic people are forwarded to your website since they are looking for something specific, perhaps researching or looking for a solution to your problem. Visitors who land on your pages therefore are more unlikely to keep and search around. If they don’t find what they may be specifically trying to find they tend to maneuver on and then hunt for what they desire.
Social Media Traffic is extremely Targeted
The visitors who see your site from SM platforms like Twitter and Facebook are generally highly targeted. They click on what attracts them or the things they think may be interesting.
Facebook case studies have identified that users are very highly targeted because they only click right through to something these people have a very definite interest in. For that reason social networking traffic from your source tends to possess a much lower bounce rate, higher number of page views per visit and consequently a higher conversion into sales or subscriptions.
This tends to be the exact opposite for internet search engine traffic. Unlike social media traffic where users are come to what they need they may be only directed to sites based upon keyword relevance. Furthermore, they can’t set any guidelines in regards to what they might prefer in their first page selections. Online search engine traffic is defined by the major search engines rather than from the users own preferences.
Social Media Traffic is Reliable
With social networking traffic, once you create a following and form relationships together with your readers, you’re virtually unstoppable. Maintain a standard which offers quality, interesting information apnixn your online visitors continue to interact and come back for further. Always consider how smart prospective customers are and how easily they recognise value inside the content provided.
With online search engine traffic your online visitors can be directed away from you at anytime and without you doing anything wrong. It may simply be a point of in which you rank inside the search standings and you could simply be overlooked.
The balance of power remains changing but watch this space. Within the coming years I do believe we will see a shift from the importance of search engine traffic. I wonder should you agree? Let me know your ideas within the comment box below.