Our Mission – Our mission is to deliver a unique experience to the customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. got a new house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would take them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the waffle house menu with prices, and Tom within the local real estate property business. Since employee ownership was not provided by the Toddle House, the concept of starting an organization they might own and share some ownership with one another seemed like a good idea. Joe and Tom wanted to produce a restaurant focused on people-both associates and customers-while serving quality food at a great value.
On Labor Day 1955, their dream was a reality-and an icon was born-if the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there was no plans for the next Unit, nevertheless the first restaurant established the Waffle House tradition of providing the friendliest service in town. Customer loyalty developed and also the business grew steadily. A few years later (1957) Unit 2 was acquired and through 1961, there were four small restaurants.
In 1961, Joe left Toddle House and visited work full time at waffle house. Tom went full time shortly after. The 1960’s saw the emergence of any restaurant chain centered on customer support using a short order concept and, true to its founding beliefs, shared the ownership generously with management.
The company began to expand and new units were integrated Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways over the Southeast. Beneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to grow within both new and existing markets.
Since day one, each Waffle House® restaurant has provided guests with a unique and comfy dining experience. At each restaurant, the bright “Yellow Sign” greets customers like an old friend, the jukebox plays a number of the now famous Waffle House songs and associates give customers a heartfelt greeting as they walk through the door. Additionally, each restaurant is open 24 hours a day, 365 days of year, inspiring urban myths such as “Waffle House doors have no locks.”
Most established businesses of today started as just a concept among some people with no expectation of great size and success. Joe and Tom did not envision what Waffle House is becoming, nevertheless they stuck by their concept along with their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has developed into a Unique American Phenomenon by serving Good Food Fast.
Since the Waffle House system celebrates greater than 60 many years of service, we look ahead to making the following generation of consumers and associates area of the family. At what time does waffle house open, success is measured by one important thing-People.